AUBURN WELCOMES BACK CADILLAC WILLIAMS AS ASSOCIATE HEAD COACH – FORMER STAR RUNNING BACK SIGNS ANNUAL DEAL….SEE MORE…..
The Auburn Tigers have made another bold move to reconnect with their storied past, announcing the return of Carnell “Cadillac” Williams as the new Associate Head Coach of the football program. The former Auburn star and beloved fan favorite has signed a $1.8 million annual deal, further reinforcing the university’s commitment to building a culture rooted in tradition, leadership, and long-term success.
The announcement came Thursday afternoon via a statement from Auburn Athletic Director John Cohen and was followed by a press conference on campus that drew both media attention and emotional responses from fans and alumni.
“Cadillac embodies what it means to be an Auburn man,” said head coach Hugh Freeze. “His energy, his love for the program, and his ability to connect with players is unmatched. He’s more than a coach—he’s a leader and a mentor.”
Williams, who starred as a running back for Auburn from 2001 to 2004, remains one of the program’s most revered figures. He ranks among the school’s all-time leaders in rushing yards, touchdowns, and all-purpose yards. But beyond his on-field accolades, it’s his passion and unwavering dedication to the university that has made him a symbol of Auburn pride.
“Coming back to Auburn is not just a job—it’s a calling,” said Williams during his introductory remarks. “This is home. It’s where I became a man. And now, I get the opportunity to help shape the next generation of Auburn men.”
Williams previously served on Auburn’s staff as running backs coach and even stepped in as interim head coach during the 2022 season, earning praise for his poise, leadership, and ability to rally the team during a turbulent time. His emotional pregame speeches and deep connection with players quickly went viral and reminded fans why he remains one of the most respected voices in Auburn football.
As Associate Head Coach, Williams will be responsible for overseeing player development, assisting in game planning and strategy, managing team culture, and mentoring position coaches. He will also have a lead role in recruiting—particularly in the Southeast, where his reputation and relationships are well established.
“This role gives me the chance to have a bigger voice in how we build this team,” Williams said. “It’s about setting standards, holding guys accountable, and making sure we live up to the expectations of Auburn football.”
The $1.8 million annual salary reflects Williams’ value not only as a coach but as a program ambassador. It also makes him one of the highest-paid associate head coaches in the Southeastern Conference, a fact not lost on Auburn’s leadership.
“Carnell is a critical piece of our future,” said Cohen. “His influence extends far beyond the field. Players trust him, families trust him, and the Auburn family believes in him.”
Fans were quick to show their excitement across social media, with hashtags like #CadillacReturns, #AuburnStrong, and #WarEagleLegend trending shortly after the announcement. Many alumni shared photos and memories of Williams’ explosive playing days, while others praised the university for investing in a leader who truly understands the Auburn way.
“This is the best move Auburn could make,” wrote one fan on Twitter. “Cadillac IS Auburn. He’s going to take this team to another level.”
Former teammates also chimed in, including Ronnie Brown, who formed a dynamic backfield duo with Williams in the early 2000s. “Couldn’t be happier for my brother,” Brown said. “He’s always been a leader and a fighter. Auburn is lucky to have him back in this role.”
Williams, who was a first-round pick in the 2005 NFL Draft and went on to play seven seasons in the NFL, has made a smooth transition into coaching. Known for his motivational style and ability to connect on a personal level with players, he’s widely regarded as a rising star in the profession.
Looking ahead, Williams said he’s committed to helping Auburn reach its full potential—not just in the win column, but in developing men of character and grit.
“I’ve always believed football is about more than X’s and O’s,” he said. “It’s about heart, discipline, and family. That’s what Auburn gave me—and that’s what I want to give back.”
With Williams back on the sideline in a leadership capacity, Auburn’s coaching staff gains not only experience, but a deeply rooted connection to the program’s legacy. And for fans, it’s more than just a coaching hire—it’s a homecoming.
