Eli Tomac to Sign Landmark Partnership Deal with $138 Billion Beverage Giant Budweiser in Unprecedented Move for Motorsports Sponsorship
In a groundbreaking move that is sending shockwaves through the motorsports and business worlds alike, legendary motocross and supercross icon Eli Tomac is set to ink a high-profile sponsorship and partnership deal with global beverage powerhouse Budweiser, valued at an estimated $138 billion. This marks one of the most significant brand collaborations in motocross history—uniting one of the sport’s greatest champions with one of the most iconic brands in American culture.
A First for the Sport
While motocross has long been supported by industry-related sponsors—gear manufacturers, energy drink brands, and OEM motorcycle companies—this partnership with Budweiser signifies an expansion into new, mainstream commercial territory. It is not only a personal win for Tomac, but also a huge step forward for motocross visibility on the global stage.
The Deal: Power, Prestige, and a New Narrative
Though full details have yet to be officially disclosed, early reports suggest that the agreement will include:
- Primary branding on Tomac’s gear and motorcycle in select races.
- Co-branded merchandise, including special edition Budweiser x Tomac lifestyle apparel and collectibles.
- A national ad campaign featuring Eli Tomac as the new face of Budweiser’s “Born to Ride” series, highlighting grit, legacy, and American pride.
- A documentary-style video series, telling the behind-the-scenes story of Tomac’s career and comeback moments—sponsored and produced by Budweiser Studios.
Budweiser’s parent company, Anheuser-Busch InBev, is known for its massive investment in sports marketing—from the NFL to FIFA to NASCAR. But this marks their first major leap into the motocross world—and they’ve chosen the most decorated and respected name to lead the charge.
Eli Tomac’s Perspective
Tomac, who has typically maintained a focused and quiet approach to off-track life, expressed excitement over this bold partnership.
“This isn’t just about a logo. It’s about two American icons teaming up to reach people who love racing, passion, and legacy,” Tomac said in a preliminary statement. “I’ve always stood for work ethic and discipline. Budweiser’s story isn’t that different—they’ve built something that lasts. I’m honored to be part of that.”
Industry Buzz
Marketing experts are already calling this one of the most culturally significant deals in modern motorsports.
“This is Eli Tomac’s version of a Jordan x Nike moment,” said motorsports branding strategist Rick Halvorsen. “You’ve got a $138 billion company aligning with a generational talent to not only promote beer—but lifestyle, toughness, and tradition. This is going to change how brands see motocross.”
What It Means for the Future
For motocross fans and young riders alike, this deal may signal a broader cultural shift. No longer relegated to niche media outlets, the sport is stepping into the mainstream—and Eli Tomac is leading the way.
As the motocross legend enters the next chapter of his career—balancing racing, recovery, and legacy-building—this partnership cements his status not just as a champion on the track, but as a transcendent figure off of it.
The official press conference and launch campaign are expected to take place next month, with a massive media rollout planned across social platforms, Supercross events, and television.
Stay tuned—because Eli Tomac just raised the bar for what it means to be a professional motocross athlete in the modern era.
