Kellogg’s has been named Manchester City Football Club’s Official Breakfast Cereals partner.
The agreement, which covers both City’s men’s and women’s first teams, will work to improve Manchester’s communities as part of both organizations’ shared local histories.
“It’s been a great privilege for our Kellogg’s brand to be a part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution,” said Chris Silcock, Managing Director at Kellanova UK.
“This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”
Kellogg’s will gain additional brand visibility by being prominently displayed throughout the Etihad Stadium.
and Joie Stadium, which will be featured in a variety of matchday activations and in-stadium advertising opportunities.
The cereal brand, which has a manufacturing plant in nearby Salford, will also get extra exposure by being featured on City’s social media channels.
“To partner with a renowned brand like Kellogg’s is a great accolade for the club,” said Kaitlyn Beale, VP of City Football Group’s Global Partnership Sales.
“Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.”
